It looks like Omniture is stepping into the mobile analytics space. They are doing very similar things they currently do with their web analytics software, and I believe they are planning on building upon it.

Omniture is having an iPhone App competition at BYU, and it looks as if the competition is used to test their mobile analytics software. From the screenshots in their presentation, the analytics software looked very similar to their site catalyst software used for web site analytics.

I am going to sign an NDA today to by part of the competition so I don’t know how much more I can talk about. It looks as if it just does http requests to the Omniture servers to track usage. Right now the tracking only works while the iPhone is connected to the internet. They are planning to add offline support, but they did not share the time frame for the support.

The screen shot to the right is an example they gave in their presentation. The top would be a list of your applications and the bottom shows a list of apps and what views the user went to. Their app requires adding a method call in your viewDidLoad or similar function to keep track of the application usage.

Joshua James, the CEO of Omniture, seems to be very excited by mobile technology so I don’t see this as a surprise. I am excited about this. There does need to be better mobile usage tracking other than app sales, and Omniture is in a great position to do this. If you have any other questions you can look at the iPhone competition website.